Think you can’t make a living as a content creator with a small audience? 

Think again.

Our guest this week on The Videocraft Show Presented By Video Husky is living proof that you can build a career as a creator with an audience of fewer than 100,000 YouTube subscribers!

Kelly Driscoll is a creator who’s built a small but loyal following around beauty content. Kelly focuses specifically on the verticals of skincare and k-beauty, discussing them in the context of self care and mental health.

After starting and giving up on YouTube close to a decade ago, Kelly came back to the platform in 2018 and has posted two videos a week ever since. With just over 50,000 subscribers on YouTube and close to 25,000 followers on Instagram, she’s built a sustainable career for herself as a content creator.

In this episode, Jon Santiago speaks with Kelly about her almost decade-long journey to build her YouTube career. They also discuss:

  • The difference between being process-oriented versus results-oriented as a creator.
  • Milestones that signaled to her that she was headed in the right direction on YouTube.
  • Where she earns the majority of her revenue as a creator (Hint: it’s not from brand deals).

And much more…

Wanna know what’s working in the creator economy? Then sign up to the IdeaEconomy.net newsletter. Curated weekly by friend of the show John Bardos, learn how to grow an audience and build a business as a creator.

We subscribe to the newsletter because John helps us find ideas and topics to discuss with guests on the podcast! Be sure to check it out.

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Production Credits

  • Producer/Editor: Gio Fernandez
  • Graphics: Paolo Lopez
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